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Having lived in Sussex all my life, I approached the commission by walking across the South Downs and revisiting places that were already familiar to me. The series follows the landscape through the seasons, observing its shifting atmospheres — from bare winter branches and misty autumn mornings to the bright fields of spring and summer.
The work draws on the long history and mythology of the Downs, a landscape shaped as much by human activity as by nature itself. Influenced by writers such as Robert Macfarlane and artists including Eric Ravilious, the photographs explore the enduring visual allure of these chalk hills — farmland, woodland and ancient paths shaped by centuries of habitation. The title Lureland references a historical advertising campaign used to attract Londoners to new settlements on the Downs as part of the post–First World War “Homes for Heroes” programme.























































Text
Lureland was commissioned by Photoworks as part of the CONNECT Waiting Rooms Photography Project for the Louisa Martindale Building at the Royal Sussex County Hospital.
Having lived in Sussex all my life, I approached the commission by walking across the South Downs and revisiting places that were already familiar to me. The series follows the landscape through the seasons, observing its shifting atmospheres — from bare winter branches and misty autumn mornings to the bright fields of spring and summer.
The work draws on the long history and mythology of the Downs, a landscape shaped as much by human activity as by nature itself. Influenced by writers such as Robert Macfarlane and artists including Eric Ravilious, the photographs explore the enduring visual allure of these chalk hills — farmland, woodland and ancient paths shaped by centuries of habitation. The title Lureland references a historical advertising campaign used to attract Londoners to new settlements on the Downs as part of the post–First World War “Homes for Heroes” programme.























































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